How to Open a Restaurant in Thailand: From Licensing to Launch

I. Introduction: Why Thailand is a Hotspot for New Restaurants

Thailand is one of Asia’s most exciting places to open a restaurant. With a strong tourism industry, a growing middle class, and a love for dining out, the country offers great opportunities for both local and international food brands.

Cities like Bangkok, Phuket, and Chiang Mai are known for their vibrant food scenes. Tourists and locals alike are constantly looking for new dining experiences. This makes Thailand an attractive market for anyone who wants to launch a restaurant.

But while the opportunity is big, the setup process is not simple. There are complex rules around ownership, licensing, and operations — especially for foreigners. That’s why it’s important to understand each step clearly.

In this blog, we will walk you through the full process of opening a restaurant in Thailand, from choosing the right business structure to getting the necessary permits and finally launching your dream concept. We’ll also explain how Zion Hospitality helps simplify this journey, especially for international entrepreneurs.

 

II. Choosing the Right Business Structure

Before you can open your restaurant in Thailand, you need to decide how your business will be registered. This is especially important for foreign investors, because Thailand has rules that limit foreign ownership in some sectors.

Thai Limited Company

This is the most common structure. It usually requires Thai nationals to hold at least 51% of the shares. Foreign investors can still control operations through agreements, but it’s important to set everything up legally and carefully.

BOI-Promoted Company

The Board of Investment (BOI) in Thailand supports certain types of businesses, including some in the food and hospitality sector. If your restaurant meets the BOI’s criteria, you may be allowed 100% foreign ownership, plus other benefits like tax exemptions and easier work permits.

Foreign Business License

This license allows full foreign ownership, but it’s hard to get and usually only granted in special cases. Most small and medium restaurant projects won’t qualify, but it may be worth exploring for larger or unique ventures.

Choosing the right setup from the beginning can save you time, money, and legal trouble later. Zion Hospitality helps you navigate this decision by working with trusted legal partners in Thailand who understand the food business.

 

III. Legal and Licensing Basics

3.1 Company Registration

To start a restaurant in Thailand, your business must first be officially registered. This involves submitting documents like your company name, shareholder details, and business objectives to the Department of Business Development (DBD).

The process usually takes about 7 to 10 working days if all paperwork is correct. Fees vary depending on the type of company and capital investment. Zion Hospitality works with legal experts to make sure this step is smooth and compliant.

3.2 F&B License (Restaurant License)

Once your company is registered, you need to apply for a restaurant license at your local district office. This includes approvals from health and sanitation departments.

The authorities will inspect your kitchen layout, ventilation, waste disposal, and overall hygiene. Zoning rules also apply—some residential areas may not allow restaurants.

3.3 Food Handler Permits

All staff who handle or prepare food must have proper food handler permits. This involves taking a short training course on food safety and hygiene.

Some courses are available in English, but most are in Thai. Zion can help arrange group training or translations for foreign teams.

3.4 Alcohol & Entertainment Licenses

If your restaurant will serve alcohol, you need a separate alcohol license. This application is done through the Excise Department, and strict rules apply on operating hours and location proximity to schools or religious buildings.

If you plan to offer live music, TV screens, or other entertainment, you may need additional permits. Zion ensures these licenses are secured without delay, avoiding any surprises during inspections.

 

IV. Location and Lease Considerations

Choosing the right location is one of the most important decisions when opening a restaurant in Thailand. Popular areas include:

  • Bangkok: Sukhumvit, Thonglor, Silom — known for high foot traffic, expats, and nightlife.

  • Phuket: Patong Beach, Kata, and Rawai — great for tourist-focused concepts.

  • Chiang Mai: Old City and Nimmanhaemin — popular with digital nomads and travelers.

It’s important to fully understand Thai commercial leases. Contracts may include conditions in Thai language, advance payments, and renovation limits. Many landlords also require key money (a non-refundable fee).

Consider hidden costs like signage restrictions, renovation approvals, or mall-specific regulations. Zion helps clients negotiate fair lease terms and avoid common mistakes when selecting a site.

 

V. Design, Build, and Layout

Once your location is finalized, the next step is to plan your restaurant’s design and layout. Thailand has specific building codes and safety rules that must be followed during construction.

You’ll need to work with local architects and contractors who understand Thai regulations. It’s important to check for proper building permits, fire exits, and electrical compliance before starting work.

The kitchen layout must support good workflow and meet fire safety and hygiene standards. Air ventilation systems also need approval, especially if you're cooking with gas or oil.

Zion Hospitality works closely with trusted partners in Thailand to handle kitchen flow design, interior planning, and all government approvals — making sure your build-out is safe, legal, and efficient.

 

VI. Hiring and Staffing in Thailand

Staffing is another important part of opening your restaurant. Thailand has clear labor laws that include rules about minimum wage, working hours, and contracts for every employee.

If you plan to hire foreign chefs or managers, they must have valid work permits. These permits take time and paperwork, so it's good to start early. Zion helps manage the visa and permit process for key staff members.

It’s also important to build a team that can speak both Thai and English, especially in tourist areas. Service training should include Thai hospitality standards, basic language skills, and cultural awareness.

Essential team members usually include:

  • Head Chef or Kitchen Manager

  • Line Cooks and Prep Staff

  • Front-of-House Staff (servers, host)

  • Cleaners and Dishwashers

  • Cashier or Accountant (with local tax knowledge)

Zion supports clients with hiring, training, and setting up SOPs to make sure your team is ready from day one.

 

VII. Sourcing Ingredients and Equipment

To run a successful restaurant in Thailand, you need trusted suppliers for food and kitchen equipment. Bangkok has many local markets and wholesale vendors, but quality and consistency are important.

For international restaurants, some ingredients may need to be imported. However, Thailand has rules and restrictions on importing certain food items. You may need approvals or choose local substitutes.

It’s also important to choose the right kitchen equipment suppliers. Look for companies that offer maintenance contracts and reliable after-sales support, especially for items like ovens, freezers, and dishwashers.

Zion Hospitality helps restaurant owners connect with the right vendors and ensures ingredient sourcing meets your brand’s quality standards.

 

VIII. Branding, Menu, and Localization

In Thailand, branding and menu design should match the local culture and customer expectations. This includes adjusting flavors, portion sizes, and prices to suit Thai tastes and habits.

Your menu should be available in both English and Thai. This helps you reach tourists, expats, and local diners easily. Design also matters — from menu layout to restaurant signage, everything should be clear and visually appealing.

Be aware of signage rules and neighborhood expectations. In some areas, cultural sensitivity is important — avoid loud branding or colors that may not suit the location.

Zion Hospitality offers deep expertise in menu engineering, pricing strategy, and visual identity. We help you build a brand that speaks to the Thai market while keeping your global identity intact.

 

IX. Marketing and Soft Launch Plan

Marketing plays a big role in your restaurant’s success. A strong pre-launch strategy can build excitement and attract early customers. Use social media, influencer tastings, and local PR to spread the word.

It’s smart to start with a soft launch — a limited opening to test service, menu, and operations before the grand launch. This gives you time to make small improvements.

Also, consider joining food delivery apps like GrabFood and LINE MAN. These platforms are popular across Thailand and help drive early orders.

Marketing for locals and tourists should be different. Locals may prefer value deals, while tourists may be drawn to experiences and ambiance. Zion helps you build both strategies.

 

X. Zion Hospitality’s Role in Thailand F&B Setup

Opening a restaurant in Thailand can be complicated — from paperwork to permits to hiring. Zion Hospitality makes the process easier.

We offer full-service support, including:

  • Legal registration and business structure planning

  • Restaurant concept development based on market research

  • Licensing, approvals, and compliance with Thai regulations

  • Staff hiring, training, and service SOP setup

  • Vendor and supplier connections

Our team has helped international brands open successful restaurants in many Asian markets. We understand Thailand’s food culture, laws, and consumer behavior — and we use that experience to make sure your launch is smooth and successful.